Welcome to The Mom Club Store

We are Audrey and Sam, the founding couple of Charlico, but also proud parents of two lively toddlers. In addition to being a wonderful dad, Sam serves as a sailor in the Canadian Armed Forces, while Audrey is the founder of "Les Illustrations d'Audrey Beaulieu" and balances her career as an entrepreneur with her full-time mom life.

The adventure began when we realized the challenges of dressing our boys. We were looking for clothes that went beyond dinosaurs, trucks, or children's show characters. That's why we decided to create what we would have liked to find in stores: playful, comfortable, and colorful clothes that reflect the unique personality of our children and fit perfectly into our lifestyle.

At Charlico, we take pride in our unisex and gender-neutral approach to retro style. Our brand caters to everyone, from children to adults, offering clothing that transcends gender stereotypes, allowing everyone to express their personality without limits. Each piece is carefully designed to reflect our love for retro while offering a contemporary touch, so you can find the perfect style for everyone.

We are excited to share this adventure with you and hope that our creations will captivate you as much as they inspire us.

Welcome to our family,

Audrey and Sam xx

Our slogan

Charlico uses water-based, non-hazardous, non-toxic pigment inks that are ECO PASSPORT by OKEO-TEX® certified and CPSIA compliant. The ink comes in innovative packaging that uses less plastic in replaceable pouches, resulting in less waste and less impact on the environment. The printed garment will withstand several washes and retain its integrity for a long time.